Fulfillment By Merchant (FBM) From China

Reach Global Customers with Oblimi, Your Trusted China Fulfillment Partner
  • Expert DTC China Fulfillment Services, Fully Compatible with Amazon FBM

  • Flexible Solutions Combining Amazon FBA and FBM for Optimal Performance

  • Quickly Launch and Scale Your Amazon Store for DTC Success

Oblimi: Reliable, Transparent, and Fast Fulfillment from China

What is FBM (Fulfilled by Merchant)?

FBM (Fulfilled by Merchant) is a fulfillment method where sellers list their products on Amazon but handle storage, packing, and shipping through their own facilities or trusted third-party warehouses, instead of relying on Amazon’s fulfillment centers.

With FBM, businesses maintain full control over inventory management, packaging, and shipping processes while still gaining access to Amazon’s massive customer base. This model is especially valuable for sellers who want more flexibility, better cost management, and direct oversight of their operations.

Why FBM Offers More Flexibility than FBA

FBM (Fulfilled by Merchant) gives sellers more freedom and control compared to FBA (Fulfilled by Amazon). Here’s why many businesses choose FBM:

  • Oblimi FBM services come with lower fees than FBA, helping sellers reduce upfront costs and start selling on Amazon more easily.
  • Oblimi FBM has simpler requirements, making it the perfect choice for new businesses or sellers with fluctuating order volumes.
  • With Oblimi FBM, you gain full control over your inventory while avoiding high storage fees for slow-moving products, which increases your profit margins.
  • Oblimi FBM gives you more direct control over your business operations and customer experience, ensuring reliable fulfillment and transparent communication.
  • Beyond Amazon, Oblimi FBM also supports fulfillment for Shopify, eBay, TikTok Shop, and more—helping you scale across multiple sales channels with one solution.
Businesses also get direct branding control, since orders fulfilled via FBM don’t have to be in Amazon branded boxes. Amazon FBM also allows for more control over customer support messaging, giving you more power to resolve customer complaints.

FBM and China Fulfillment with Oblimi

If you sell products on Amazon that are sourced from China, working with Oblimi as part of your FBM strategy is the smartest choice. Our China-based fulfillment solutions help you reach global customers with speed and reliability:

  • International Expansion:Oblimi China fulfillment enables sellers to expand FBM into international markets without tying up capital in large FBA stock.
  • Reliable Global Shipping:With our trusted logistics network, orders shipped directly from China can reach major markets worldwide in as little as 5–8 days.
  • Adaptable to Market Demand:Oblimi FBM reduces the need for heavy inventory commitments. You avoid FBA’s long-term storage fees while staying flexible to demand shifts.
  • Simplified Inventory Management:By combining FBA with Oblimi FBM, you always have a reliable backup when FBA warehouses sell out. This prevents lost rankings and sales momentum.
  • Product Testing Made Easy:Test new products, colors, or variants without committing to bulk stock. Oblimi helps you validate ideas quickly before scaling up.

China Shipping Lines: Officially Approved by Amazon

As of 2023, Amazon officially supports shipping lines from China, such as YunExpress. This means sellers can safely use Oblimi’s DTC China fulfillment with FBM without risking account suspension. Our team helps you select the best shipping lines for your products and guides you through Amazon’s listing requirements for businesses using DTC China fulfillment. With Oblimi, you get reliable, compliant, and fast shipping from China to your customers worldwide.

Hybrid FBA and FBM Services with Oblimi

Many successful sellers combine FBA and FBM to build a more stable and flexible supply chain. With Oblimi, you can take advantage of both models seamlessly:

  • Expand to New Markets:Test international markets without committing to large FBA stock by leveraging Oblimi’s FBM services directly from China.
  • Backup Fulfillment for Stockouts:We design hybrid strategies where Amazon FBA handles the majority of fulfillment, but Oblimi FBM steps in instantly when FBA warehouses run out of stock—keeping your listings active and sales flowing.
Businesses also get direct branding control, since orders fulfilled via FBM don’t have to be in Amazon branded boxes. Amazon FBM also allows for more control over customer support messaging, giving you more power to resolve customer complaints.

 

The Benefits of Listing on Amazon for DTC Brands

DTC brands that aren’t selling on Amazon may be missing huge growth opportunities. Amazon offers access to millions of active customers while complementing your existing sales channels. With Oblimi FBM services, DTC brands can enjoy:

  • Social Proof:A well-rated Amazon presence builds trust with customers, helping your brand gain credibility and positive feedback more easily.
  • Easy SEO:Amazon’s strong authority on Google means your listing often appears at the top of search results when customers look for your products or brand.
  • Brand Protection:Listing your products on Amazon ensures that customers find your official branded listings instead of competitors selling similar items.
  • Pricing Validation:Matching your Amazon listing price with your DTC store helps reinforce your value proposition and gives customers confidence in your pricing.
  • Higher Blended ROAS:DTC brands leveraging Amazon FBM alongside their own stores often see a higher overall return on ad spend compared to using a single direct paid channel.

Easy API Integration into Amazon’s Platform

Whether you’re running exclusive FBM, combining FBM with FBA, or cross-listing products across channels, Oblimi makes integration effortless. Our API ensures your backend fulfillment is fully synchronized with Amazon, preventing missed orders, delays, or double-shipments.

Oblimi: Combining FBM and China Fulfillment for Seamless Ecommerce Growth

Oblimi is your trusted partner in China fulfillment, helping global sellers simplify FBM operations and scale faster. If you source products from China—or plan to—Oblimi delivers advantages few 3PLs can match, including:

  • A fully equipped warehouse in Zhejiang, China
  • Transparent one-on-one communication in English
  • Hands-on ecommerce fulfillment and supply chain expertise
  • Flexible strategies combining FBM, FBA, and multi-platform fulfillment
  • Direct coordination with reliable factories and logistics providers

If you’re ready to take your supply chain to the next level with Oblimi FBM services, our team is here to help. Simply fill out our contact form, and we’ll review your needs. If we’re the right fit, we’ll design an FBM strategy tailored to your business for maximum efficiency and growth.